B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. One way to accomplish these objectives is by aligning marketing efforts with the purchasers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

It's All About the Collaboration: Exactly How CEO-CMO Partnership Can Change Your Advertising And Marketing MethodDoes Your CMO Know Your Empty Promise Dreams? Otherwise, You're Establishing Them (and also Your Business) Up for FailingWhy Recognizing the Ecosystem Is Whatever: Suggestions for Hiring the Right CMOWhy You Required an Environment Doma… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other realities about modern-day B2B advertising. We discuss just how the purchasing journey is currently completely fragmented as well as the manner in which area structure can assist marketing professionals t… Read More